Effective Signage
Signage builds awareness through low-cost multiple impressions of your marketing message. It’s highly effective at reinforcing your advertising message branding your business.
At Sentry Sign Installers, we understand that signs are the inspiration for a customer’s interest. It’s critical to make sure your signs make a good first impression. Using imagination and scientifically proven design methods, our design consultants will work with you to help turn your ideas into beautiful, high-impact signs and graphics that get powerful money-making results.
Investing in professionally designed, prominent signage pays. In fact, displaying a sign that gets noticed sends your message to more people per dollar invested than any other advertising medium.
For example, if you display a $200 sign for one year that is visible to 10,000 drivers every day, you’ll reach more than 3.5 million people—about 15 potential customers for every penny spent.
Maximum Impact
To maximize your sign’s impact, make sure you incorporate solid design techniques and make frequent changes.
- New messages, graphics and colors help your sign stand out from familiar surroundings and draw renewed interest from viewers
- Add extra color and graphics to increase the appeal of your sign
The most effective signs are:
- Enhanced with Color and Images
Did you know that ads that include a photo have 300% greater recall than ads without photos? That’s a compelling reason to add pictures to your signs.
This is a great example of how color and a photo helps to make the sign memorable.
Here is another simple design that is concise, easy to read and helps the consumer to identify with the company through the use of a photo.
Adding a border to your sign helps focus your customer’s attention so they can read it up to 26% faster. This critical step is often overlooked by novice designers. By presenting special information in a second color, you can increase your customers’ retention by 78%—and draw significantly better response rates.
Notice how the border and simple two color design makes the sign very easy to read.
- Visible
Make sure your sign and its message are visible from the typical viewing distance—and that the sign is easily distinguishable from its surroundings. When you don’t have room for large enough letters, try using light-colored letters on a dark background. The contrast will make the lettering appear larger and more dynamic. It will also make your marketing message much easier to read.
Great example of a well designed sign. Very readable from far away. Not too much info and the marketing message is clear and concise.
- Readable
Of the many sign mistakes businesses make, this is by far the most common and detrimental. Your sign must be readable and deliver your marketing message in a direct, concise method. When designing your sign, consider the distance of your viewing audience, and the amount of time they may have to ingest the message.
This is a poorly designed sign. From the street, it is barely legible. The phone number is unreadable and the marketing message is lost.
- Noticeable
Draw your customers’ attention to your signs by making changes to its message, color, size or shape frequently. Sometimes the addition of a simple sign rider, graphic enhancement can give a sign that extra impact to encourage your customers to respond.
Just the simple addition of a “reduced” rider or a little info star in the corner of your signage can bring new life to its message.
